I build strong design organizations — partnering with product and engineering leaders, running research initiatives, and driving strategy across complex B2B SaaS platforms.
Hire for potential.
Bringing in designers at all levels creates opportunities for mentorship and growth. I foster psychological safety through honesty, humility, and accountability - because teams do their best work when they feel supported and challenged.
Measure & document.
From customer activation to product sentiment, tracked outcomes ensure design decisions create real value. And good documentation brings clarity and creates efficiency for embedded AI systems.
Embrace the shift
I see AI as a force multiplier - an assistant helping designers move faster and smarter, and I champion workflow automation and well-documented design systems to deliver speed, scalability, and consistency.
